With the recent loss of keyword data in Google Analytics and the launch of the new Hummingbird search algorithm, SEOs are presented with some new challenges and opportunities. One of the opportunities which is more pronounced now than ever before is the use of structured data markup.
One area that has been largely ignored by many is the ability to mark up videos, in order to convey as much information as possible to the search engines. With the growing popularity of videos, particularly via Google Hangouts and YouTube, this is an opportunity that’s too good to miss. Learn more about “RDFa Markup for Videos” »