Two things happened to get me into Search and, as a consequence, Semantic Copywriting. One overnight, the other by way of gradual happenstance.
A hip operation went haywire. I loathed my 9-5 job. I’ll leave you to work out which was the catalyst to which.
Learn more about “Disambiguate Entities for Greater Visibility in Search Engine Results” »
With the recent loss of keyword data in Google Analytics and the launch of the new Hummingbird search algorithm, SEOs are presented with some new challenges and opportunities. One of the opportunities which is more pronounced now than ever before is the use of structured data markup.
One area that has been largely ignored by many is the ability to mark up videos, in order to convey as much information as possible to the search engines. With the growing popularity of videos, particularly via Google Hangouts and YouTube, this is an opportunity that’s too good to miss. Learn more about “RDFa Markup for Videos” »
A website’s crawl budget and its effective utilization can have a tremendous effect on the success of the site in achieving visibility in the SERPs (search engine results pages). Simply explained, the crawl budget is the number of pages a search engine will crawl each time it visits a site.
Optimizing for a site’s crawl budget can help direct the search bots to crawl and index the pages that will have the most beneficial effect on rankings. While the search engines’ algorithms are ultimately in control of what pages will be indexed, we can ensure we’re sending the right signals.
Learn more about “Building a Solid Index Presence by Optimizing your Crawl Budget” »